Judee’s entrepreneurial journey started 12 years ago. Her first job was helping her brother sell Pastillas (milk candy) at school, and that’s where she first discovered how much she enjoyed creating value and connecting with people. Growing up in Tuguegarao City, Philippines, she eventually started a small business selling overrun clothing from brands like Zara, H&M, and Bershka. At the time, online selling was still relatively new in her city, and she was excited to be one of the first to introduce that business model to her local community.
Throughout these experiences, she developed a strong interest in identifying everyday problems and creating practical solutions through business. Looking ahead, one of her goals is to help build an online marketplace in the Philippines that connects service providers with clients more efficiently. By making it easier for skilled workers, freelancers, and small business owners to reach customers, she hopes to create greater economic opportunities and improve access to trusted services across local communities.
She graduated summa cum laude from Brigham Young University–Hawaii with a degree in Finance and one of her minors, Entrepreneurship. During college, she actively looked for opportunities to combine business, finance, and meaningful impact. She completed financial analyst internships with Lodestar Capital and Ethos Investment Management in Utah, and later worked as a financial planning intern with Legacy Creation Network in Oregon. In 2024, she also spent a summer in Cebu providing small business consulting, helping aspiring and existing entrepreneurs learn how to start, grow, and improve their businesses.
She has seen firsthand how entrepreneurship can create opportunities and improve lives, which is why she is passionate about finance, real estate, and social entrepreneurship. As she begins her professional career, she is excited to continue building businesses, helping people make sound financial decisions, and contributing to projects that create lasting value for others.About Judee